Brand
ProjectBeachwear Collection
Zara Beachwear Collection 2025
Associated creatives
Tags
Description
A monochrome fashion campaign photograph for Zara's Beachwear Collection photographed by Álvaro Pereña Jimenez with creative direction by Gorka Sorozabal. Model Francesco Cicerchia stands barefoot on a rugged, sunlit rocky shore wearing light patterned swim shorts with an exposed torso. He is captured mid-motion gesturing with his hands as a small object hovers near his shoulder. The tranquil sea and distant coastline stretch across the horizon beneath clear daylight.
Style
Vertical, Commercial, Monochrome
Techniques
Natural light
Industries
Swimwear
Color
Off-White (50%)
Off-Black (50%)
Background
Rocky Coast
Context
Advertising Campaign