Zara: Back Home Campaign

Mar 2024

The Zara Back Home campaign centers on a series of product-focused editorial and commercial still lifes that highlight domestic craftsmanship. Captured by photographer Eduard Sanchez Ribot, the work draws on a clean, minimalist aesthetic to frame household objects within intimate, textured settings. Utilizing a palette of earthy tones and organic materials, the photography emphasizes tactile details ranging from weathered masonry and distressed wood to hand-painted ceramics and woven fibers. The series employs natural light and high-contrast composition to accentuate the graphic forms of cookware and the varied surfaces of fresh produce. Throughout the campaign, the imagery leans into a raw, analogue film style, grounding the collection in a warm, domestic narrative.