Zara
Back Home Campaign
Brand
ProjectBack Home Campaign
Date
Mar 2024
Description
The Zara Back Home campaign showcases a series of editorial and commercial still life studies that lean into raw, organic textures and minimalist composition. Featuring artisanal ceramics, weathered wooden furniture, and rustic kitchen elements, the project employs a soft, natural light palette to highlight the interplay between glossy glazes and coarse masonry. Photographer Eduard Sanchez Ribot anchors the campaign with a focus on tactile detail, utilizing both analogue film and high-contrast monochrome techniques to elevate domestic objects. The imagery captures a consistent, earthy aesthetic across varied settings, emphasizing the graphic potential of everyday cookware and heirloom produce.
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