Brand
ProjectBack Home Campaign

Zara Back Home Campaign 2024
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Description
This black and white photograph captures a textured scene featuring a woven circular mat with a braided handle resting inside a rough stone recess. The stone niche is set into a plain white wall, creating stark contrast and sharp shadows. The composition is vertically oriented, focusing tightly on the tactile interplay of woven plant fibers and weathered masonry. Natural daylight casts deep shadows across the recess, highlighting the coarse grain and irregular surfaces of the stone. Eduard Sanchez Ribot photographed this minimalist study for the Zara Back Home Campaign.
