Zara

Dec 2024

Zara’s A Time Of Beginnings campaign for Holiday 2024 frames its menswear collection through a series of intimate, editorial vignettes. With photography by James Brodribb and creative direction by Gorka Sorozabal, the project leans into a classic, monochrome aesthetic that prioritizes texture and atmosphere. The imagery is captured on analogue film, utilizing low-key chiaroscuro lighting to define the dark tailoring and structured shirts worn by the subjects. Featuring model Giovanni Zattera, the campaign centers on group gatherings and quiet moments set against dining and hospitality environments. Hair styling by Werner Amort complements the clean, restrained approach, resulting in a cohesive visual language that emphasizes mood and composition.

Editorial, Monochrome, Horizontal

Analogue / film

Advertising Campaign