Zara: A TIME OF BEGINNINGS Holiday 2024

Dec 2024

Zara presents A Time Of Beginnings, a seasonal menswear campaign that captures an atmospheric holiday gathering through a refined, editorial lens. The project leans into a classic, monochrome aesthetic, utilising analogue film techniques to achieve a grainy, cinematic texture across a series of intimate portraits and group scenes. Photographer James Brodribb and creative director Gorka Sorozabal orchestrate a moody, low-key visual language defined by chiaroscuro lighting and crisp, clean compositions. Set within refined dining and social environments, the imagery focuses on natural interactions and the tactile quality of dark tailoring. Hair styling by Werner Amort complements the restrained, sharp aesthetic of the series, featuring model Giovanni Zattera among a wider cast.

Editorial, Monochrome, Horizontal

Analogue / film

Advertising Campaign