Zalando

Sep 2025

The Zalando FW25 campaign presents a vibrant collection of street-style editorials, merging contemporary fashion with a cinematic market setting. Photographed by Lukas Wassmann with fashion styling by Pau Avia, the series features appearances by actor Uma Thurman and entertainer PinkPantheress among a broader ensemble cast. The imagery utilizes a candid, documentary-style approach, captured in natural light to emphasize the layered textures and varied silhouettes of the seasonal collection. From urban parking lots to bustling produce stalls, the campaign focuses on the interaction between styled apparel—ranging from tailored suits and workwear-inspired denim to patterned knitwear—and the lived-in, earthy atmosphere of an outdoor market.

Editorial, Clean, Horizontal

Natural light

High Street Fashion

Advertising Campaign