Zalando
Zalando Festival
Brand
ProjectZalando Festival
Date
Jun 2026
Description
Zalando presents the Zalando Festival, a commercial project designed to mimic the aesthetic of a live fashion broadcast. The campaign features a news anchor delivering style forecasts and festival updates, alternating between a stylized studio set with warm tones and outdoor festival grounds. Produced by GREATERGOOD, the project utilizes clean broadcast graphics and news-style transitions to frame its fashion content. The imagery relies on a professional presentation, capturing the energy of festival-season trends through a curated, editorial lens.
Style
Commercial
Industries
High Street Fashion
Color
Pure White
Jet Black
Background
Set-dressed
Associated creatives
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