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Brand
Zalando
ProjectZalando FW25 Campaign
Group of four models showcasing Zalando FW25 collection outdoors near a food truck and buildings.

Zalando Zalando FW25 Campaign 2025

Associated creatives

Lukas Wassmann
Lukas WassmannPhotographer
Pau Avia
Pau AviaFashion Editor/Stylist
Uma Thurman
Uma ThurmanActor
PinkPantheress
PinkPantheressEntertainer

Tags

group of four modelsfour modelsman in leopard print outfitleopard print outfitleopard print jacketmodel in cow print jacketcow print jacketelderly woman on red benchelderly womanyoung girl on bench

Description

This fashion campaign image for Zalando FW25 was photographed by Lukas Wassmann with styling by Pau Avia, featuring a diverse group of four models in an outdoor setting. On the left, a man wears a full leopard print outfit holding a matching patterned bag. Beside him, a model wears a cow-print textured jacket and black trousers. In the background, a young girl in patterned outerwear sits near a vintage food truck, while an elderly woman with long white hair reclines on a red bench holding a white handbag. The scene is set on a paved area with apartment buildings and greenery visible in the background under daylight.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Chocolate (40%)
Jet Black (30%)
Pure White (20%)

Background

Residential Building

Context

Advertising Campaign