Zalando Zalando FW25 Campaign 2025

Description

This fashion editorial campaign image for Zalando, photographed by Lukas Wassmann with styling by Pau Avia, captures a vibrant outdoor street scene in front of a food truck. A woman in a grey tailored suit jacket draped over her shoulders and carrying fresh baguettes walks briskly in the foreground, accompanied by a man in a long coat eating a sandwich. In the background, other individuals including Uma Thurman and PinkPantheress are visible near market stalls and parked bicycles under natural daylight. The composition balances candid motion with polished styling.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign