Zalando

Feb 2025

Zalando’s Valentine’s Day campaign centers on a series of whimsical, narrative-driven portraits featuring model Tess McMillan. Captured by photographer Szilveszter Mako, the project leans into a theatrical, editorial aesthetic, utilizing custom-built props and hand-painted sets to craft a modern fairytale visual language. Set design by Toar Avni plays a central role in the imagery, featuring elements such as oversized costume pieces, illustrated staircases, and stylized furniture. Produced by Eugenia Vicari with casting by Boutayna Fartale, the campaign employs soft studio lighting and a muted, earthy color palette to highlight the intricate textures and sculptural details of the high-fashion styling.

Editorial, Vertical, Warm, Clean

High Street Fashion

Textured Backdrop

Advertising Campaign