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Brand
Zalando
ProjectValentine's Day
Model lying across an illustrated staircase set design wearing a black bow dress and heels for Zalando Valentine's Day campaign

Zalando Valentine's Day 2025

Associated creatives

Szilveszter Mako
Szilveszter MakoPhotographer
Boutayna Fartale
Boutayna FartaleCasting Director
Toar Avni
Toar AvniSet Designer
Eugenia Vicari
Eugenia VicariProducer
Tess McMillan
Tess McMillanModel

Tags

woman in black dressblack dresswoman lying on stairsred haired womanred hairblack heelsheart shaped prop

Description

This fashion editorial image for Zalando's Valentine's Day project features model Tess McMillan posed dramatically across a hand-painted set depicting a grand staircase adorned with swan motifs. Photographed by Szilveszter Mako with set design by Toar Avni, the composition captures the subject lying against the illustrated steps wearing a structured black dress with prominent bow details and black heels, holding a heart-shaped prop. The lighting is soft and even, highlighting the textured pastel backdrop and the rich tones of the subject's red hair. The overall aesthetic blends theatrical set design with high-fashion portraiture.