Zadig & Voltaire present an advertising campaign for their 'This Is Him' fragrance line. Photographed by Gorka Postigo, the campaign features model Louis Dicko in a series of monochromatic, studio-based compositions.
The imagery leans into the brand's established aesthetic, utilising high-contrast studio illumination against geometric tiled flooring. The project makes use of analogue film techniques to capture the subjects, integrating bold, overlaid typography across the frames to anchor the product within the editorial layouts.