Zadig & Voltaire
Parfum "This is Him"
Brand
ProjectParfum "This is Him"
Date
Mar 2025
Description
Zadig & Voltaire present the advertising campaign for their fragrance line, This Is Him. Captured by photographer Gorka Postigo, the imagery leans into a monochrome palette to establish a distinct visual rhythm across the collection. The series features model Louis Dicko, utilizing high-contrast studio illumination and geometric tiled floors to frame the product. The campaign employs analogue film techniques to maintain a consistent editorial aesthetic throughout the commercial output.
Style
Vertical, Commercial, Monochrome
Techniques
Analogue / film
Industries
Fragrance
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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