Zadig & Voltaire: Parfum "This is Him"
Brand
Date
Mar 2025
Description
Zadig & Voltaire present an advertising campaign for their 'This Is Him' fragrance line. Photographed by Gorka Postigo, the campaign features model Louis Dicko in a series of monochromatic, studio-based compositions. The imagery leans into the brand's established aesthetic, utilising high-contrast studio illumination against geometric tiled flooring. The project makes use of analogue film techniques to capture the subjects, integrating bold, overlaid typography across the frames to anchor the product within the editorial layouts.
Style
Vertical, Commercial, Monochrome
Techniques
Analogue / film
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign
Associated creatives
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