Zadig & Voltaire

Feb 2024

Zadig & Voltaire’s Spring 2024 fashion campaign captures a minimalist aesthetic through a series of clean, high-contrast portraits. The editorial imagery leans into a relaxed lifestyle theme, placing models Esin Bicak, Joanne Zijlstra, and Thomas LeMaigre against stark white backdrops to highlight the collection's textures and silhouettes. Photographer Emma Panchot helms the visual direction, utilizing natural light and crisp studio lighting to emphasize the layering of knitwear and lace-trimmed camisoles. Fashion editor Morgane Bedel provides the styling, while hair and makeup artist Sevil Tai maintains a polished, contemporary look. Casting by Arthur Méjean rounds out the production, resulting in a cohesive series that balances commercial apparel presentation with editorial sensibilities.

Vertical, Clean, Commercial

High Street Fashion

White Seamless

Advertising Campaign