The Zadig & Voltaire Fall/Winter 2025 campaign, lensed by photographer Max Hoell, channels a cinematic, office-centric narrative. Centred on model Nuri Son, the editorial series explores themes of administrative nostalgia, blending contemporary silhouettes with a functional, archive-inspired backdrop.
Utilising a mix of high-contrast monochrome and warm, soft-lit colour palettes, the collection captures movement and texture within a workspace setting. The imagery leans into an analogue film aesthetic, highlighting structured leather accessories, statement knitwear, and velvet tailoring through a candid, documentary-style lens.