Brand
ProjectParfum "This is Him"

Zadig & Voltaire Parfum "This is Him" 2025
Associated creatives
Tags
Description
This black and white advertising campaign image for Zadig & Voltaire's Parfum This is Him, captured by photographer Gorka Postigo, features model Louis Dicko. The model is seated on a geometric black and white tiled floor, wearing a dark leather jacket, a light-colored top, and leather pants. In the foreground, a prominent perfume bottle sits on the floor, bearing brand text. Large white typography is overlaid across the central portion of the frame.
Style
Editorial, Vertical, Commercial, Monochrome
Techniques
Analogue / film
Industries
Fragrance
Color
Jet Black (60%)
Pure White (40%)
Context
Advertising Campaign
