Older woman with long silver hair wearing a cream belted coat and holding a black leather handbag against a textured wall.

Close-up portrait of an elderly woman with long white hair wearing a cream coat against a neutral background

Model in fluffy cream coat carrying a black leather handbag while standing on rocky coastal shore

Model with long dark braids wearing a white textured coat holding a dark brown leather shoulder bag by rocks and water.

Model wearing white textured coat with dark braids holding large brown leather shoulder bag against coastal rocky backdrop

Model standing on a rocky coast wearing a cream coat and holding a dark handbag

Model with silver hair wearing sunglasses and a cream trench coat carrying black handbags outdoors by a concrete wall.

Elderly woman wearing a cream coat and black handbag standing outdoors near a concrete wall for Yu Mei SS 23 campaign

Elderly woman with silver hair wearing sunglasses and a cream trench coat carrying black handbags outdoors.

Model seated on a concrete ledge holding a bright blue leather handbag, wearing a glossy black jacket and blue socks.

Model wearing a black embossed leather jacket holding a bright blue handbag against a textured blue concrete wall

Older woman with white hair wearing a grey blazer and holding a cream handbag outdoors on rocks by the ocean

Model with long blonde hair wearing a brown blazer carrying a large cream leather shoulder bag against a blue sky

Older woman with silver hair wearing a loose brown pantsuit and a bright blue crossbody bag near the ocean

Model in a brown suit holding two light blue handbags standing near an ocean pool under a clear sky.

Black woman with long braids wearing white shirt and trousers holding a brown leather shoulder bag on a rocky coast

Model with long braids wearing white shirt and trousers carrying a tan leather shoulder bag on a rocky beach.

Older woman with white hair wearing a brown shirt and holding leather shoulder bags against a clear blue sky

Model wearing a blue blazer and tan trousers sitting on a sandy beach holding a tan leather shoulder bag under a blue sky.

Model standing on a coastal rock holding a tan leather shoulder bag wearing an oversized blue blazer and beige trousers

Yu Mei Ss 23 2023

About

For the Yu Mei SS 23 campaign, creative director Justin Woo explores the intersection of structured design and rugged coastal landscapes. The collection features a series of editorial portraits that emphasize tactile qualities through an earthy, desaturated palette, contrasting smooth and embossed leather handbags against textured garments like shearling, wool, and patent leather. Photographer Levon Baird captures the collection across varying outdoor settings, ranging from weathered concrete seawalls to rock-strewn shorelines. Utilizing natural light and analogue film techniques, the imagery achieves a timeless, cinematic quality that highlights the clean lines and functionality of the accessories. Stoj Bulic provided make-up artistry, while hairstyling was led by Diane Gorgievski.