Yu Mei Ss 23 2023
Associated creatives
Tags
Description
This editorial fashion image features a model standing on a rocky coastal shore under an overcast sky. The subject wears a long, textured white fluffy coat and black leather boots while holding a large dark leather handbag. The natural lighting casts soft, diffused highlights across the scene, emphasizing the tactile qualities of the clothing and the rugged coastal rocks. The campaign was styled by Justin Woo and photographed by Levon Baird for Yu Mei.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Bags & Accessories
Color
Cream (60%)
Jet Black (40%)
Background
Rocky Coast
Context
Advertising Campaign