Yu Mei Ss 23 2023

Description

Fashion campaign image for Yu Mei's SS23 collection featuring a model seated outdoors against a rocky coastal backdrop. The model is captured from behind, showcasing long dark braided hair and a voluminous white textured shearling or fleece coat. A large, structured dark brown leather shoulder bag rests prominently across the frame as the central product focus. The shot is captured in natural daylight with an overcast sky, creating a soft and muted color palette.

Style

Vertical, Commercial, Desaturated

Techniques

Natural light

Industries

Bags & Accessories

Color

Background

Rocky Coast

Context

Advertising Campaign