YPF partners with adidas for this campaign featuring Lionel Messi and Rodrigo de Paul. The project captures an intimate look at the tactical side of the game, utilizing a cinematic blue color palette to frame the subjects against a series of technical diagrams.
Developed alongside agency Mercado McCann, the production pivots between studio interviews and training environments. The execution relies on a clean, live-action technique to highlight the synergy between the athletes and the branded athletic gear.
