YPF: adidas Ball
Brand
Date
Dec 2024
Description
YPF partners with adidas for this campaign featuring Lionel Messi and Rodrigo de Paul. The project captures an intimate look at the tactical side of the game, utilizing a cinematic blue color palette to frame the subjects against a series of technical diagrams. Developed alongside agency Mercado McCann, the production pivots between studio interviews and training environments. The execution relies on a clean, live-action technique to highlight the synergy between the athletes and the branded athletic gear.
Style
Horizontal, Cinematic, Cool, Clean
Industries
Color
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
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