YPF
adidas Ball
Brand
Projectadidas Ball
Date
Dec 2024
Description
YPF partners with adidas for this campaign featuring Lionel Messi and Rodrigo de Paul. The project spans a series of spots set against a cinematic blue studio backdrop, punctuated by tactical diagrams and sequences of players and coaches in athletic apparel. The execution relies on a clean, live-action technique to capture the technical side of the sport, moving between controlled studio environments and active outdoor training scenes. The film leans into a cool color palette with sharp highlights on branded gear and instruction manuals.
Style
Horizontal, Cinematic, Cool, Clean
Industries
Basketball
Color
Navy
Pure White
Background
Office
Context
TVC / TV Commercial
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