Hyundai
Playlist
Brand
ProjectPlaylist
Date
Jan 2026
Description
Hyundai's 'Playlist' campaign spotlights the brand's integration into modern family travel through a narrative-driven commercial film. The spot follows a family embarking on a coastal road trip, focusing on the cabin experience and the interactive dashboard of their SUV. Produced with creative direction from INNOCEAN Berlin and Stink Films Berlin, the work utilizes live-action technique to capture a realistic, relatable tone. The aesthetic is defined by cinematic, warm lighting that highlights the journey from an architectural residential setting to the open road.
Style
Horizontal, Cinematic, Warm
Industries
Luxury Automotive
Color
Forest Green
Silver
Background
House
Context
TVC / TV Commercial
Associated creatives
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