Hyundai: Playlist
Brand
Date
Jan 2026
Description
Hyundai’s 'Playlist' commercial film captures a family embarking on a coastal road trip, focusing on the connectivity and interior experience of the brand's SUV. The narrative follows a group departing from a modern architectural residence, highlighting the vehicle’s role in daily life through a series of live-action sequences. Produced with an emphasis on realistic pacing and natural lighting, the film utilizes a cinematic tone to frame the family's interactions within the vehicle. Technical execution was led by production partners Stink Films Berlin and agency INNOCEAN Berlin, creating a focus on the tactile and digital interfaces that define the modern driving experience.
Style
Horizontal, Cinematic, Warm
Industries
Color
Forest Green
Silver
Background
House
Context
TVC / TV Commercial
Associated creatives
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