Hyundai: Uni Drive

Brand

Date

Jan 2026

Description

Hyundai introduces Uni Drive, an automotive commercial centered on the experience of modern electric mobility. The spot features an intergenerational road trip through open countryside, emphasizing the intuitive interaction between passengers and vehicle dashboard controls. Directed with a cinematic and editorial aesthetic, the campaign utilizes natural light to frame intimate moments within the vehicle interior. The production combines live-action technique with professional sound design, reflecting the everyday usability of the electric vehicle model. Production for the project was led by Stink Films Berlin, with post-production support from Katalyst and Rare Medium TV. Sound design and musical elements were provided by Studiofunk, Cuba Films, and Papamusic.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Electric / EV

Color

Olive

Pure White

Camel

Background

Road