Hyundai

Uni Drive

Brand

Date

Jan 2026

Description

Hyundai introduces Uni Drive, a campaign focused on the experience of electric vehicle mobility. The spot features two women traversing countryside roads, highlighting the cabin interface and the quiet nature of the vehicle through an editorial aesthetic. The production prioritizes live-action techniques, utilizing natural light and a warm color palette to establish a cinematic tone. The narrative centers on the interaction between the drivers, emphasizing the usability of dashboard controls within an automotive context. The project was developed by agencies INNOCEAN Berlin and Agency Icon, with production services managed by Cuba Films. Stink Films Berlin oversaw post-production and sound design, with additional contributions from Studiofunk, Papamusic, Hammond Cox Casting, Katalyst, and Rare Medium TV.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Electric / EV

Color

Olive

Pure White

Camel

Background

Road