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Hyundai

Forests Without Names
Date

Apr 2026

Description

Hyundai’s Forests Without Names project moves away from the typical automotive landscape to explore marine ecosystems through cinematic, live-action underwater footage. The piece highlights dense kelp forests and coastal biodiversity, leaning into natural light and warm tones to capture a serene, vital environment. The project was developed in collaboration with BBDO New York and Max Cooper, with production support provided by Omnicom Production and Final Frontier. Final Frontier also managed the post-production and VFX, while Papamusic handled the sound design for the environmental series.

Style

Horizontal, Cinematic, Warm

Techniques

Underwater, Natural light

Industries

Electric / EV

Color
Forest Green
Sky Blue
Pure White
Background

Ocean

Context

Advertising Campaign, Brand Film / Corporate Video

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