YATAI
Brand Identity
Brand
ProjectBrand Identity
Date
Feb 2024
Description
Baillat Studio developed the brand identity for YATAI, a project centered on a vibrant graphic language for 'La Semaine Japon' and 'Yatai MTL'. The system utilizes a bold palette of blue, white, and grey, balancing minimalist typography with playful, stylized rabbit illustrations and abstract geometric shapes. The visual approach manifests through both print and digital mediums, ranging from outdoor wheatpaste poster installations to dynamic motion graphics. The design relies on clean vector lines and modular grid layouts, creating a cohesive aesthetic that spans environmental signage and event communications.
Style
Commercial, Graphic
Techniques
Typography
Color
Pure White
Context
Advertising Campaign
Associated creatives
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