YATAI Brand Identity 2024

Description

This image displays a large outdoor poster installation showcasing the brand identity for YATAI, designed by Baillat Studio. The composition features bold graphic layouts with vibrant blue, white, and grey color blocks, abstract illustrations, and prominent event typography including 'LA SEMAINE JAPON' and 'YATAI MTL'. The posters exhibit wheatpaste textures applied across an exterior wall surface in daylight. The clean sans-serif typography contrasts with playful, organic shapes and geometric elements.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Color

Background

Street

Context

Advertising Campaign