Xbox: Us Dreamers - feat. Daniel Kaluuya
Brand
Date
Mar 2023
Description
Xbox presents a cinematic spot titled 'Us Dreamers,' featuring actor Daniel Kaluuya. Set within a contemporary living room, the film moves from a quiet, moody urban backdrop into a high-energy sequence that bridges the gap between reality and the immersive world of gaming. Crafted with a focus on polished production values, the film utilizes live-action technique layered with VFX to create its distinct visual rhythm. The project was developed with creative input from agency partner McCann North America, with production handled by Reset and editorial work by The Den Editorial.
Style
Horizontal, Cinematic, Polished
Techniques
VFX / visual effects
Industries
Color
Forest Green
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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