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Xbox: Feel True Power

Brand
Xbox
Date

Apr 2023

Description

The Feel True Power campaign for Xbox, produced by Psyop, bridges the gap between high-octane gaming and physical reality through an energetic visual narrative. The film oscillates between expansive, sunlit canyon landscapes and intense sequences of historical combat, punctuating the momentum with racing footage captured during the golden hour. Technically, the project utilizes a combination of 3D render/CGI and live-action techniques to unify these disparate worlds. By pairing these fast-paced vistas with intimate, dimly lit scenes of a gamer in their element, the spot leans into a cinematic aesthetic enhanced by warm lighting grading and smooth motion transitions.

Style

Horizontal, Action, Cinematic, Warm

Techniques

3D render / CGI

Industries
Video Games
Color
Rust
Jet Black
Navy
Context

Brand Film / Corporate Video

Associated creatives

Psyop
PsyopProduction
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