Wool Brand Identity 2023

Description

This image presents a close-up detail shot of dark green textured packaging created for the Wool brand identity project by Alex Hunting Studio. The composition focuses on the corner of a rigid box finished with a fine linen-like texture and subtle sheen. Large debossed serif letters are pressed into the front panel, creating an elegant tactile relief. Along the spine edge, crisp white typography reads enclosed in square brackets. The lighting is soft and directional, highlighting the fine texture of the green material and the clean depth of the debossed typography.

Style

Artistic, Vertical, Clean, Tactile

Techniques

Typography, Emboss & Deboss

Color

Background

Paper Texture

Context

Advertising Campaign, E-commerce / Product