Rio Cinema: Brand Identity

Brand

Rio Cinema

Date

Jul 2021

Description

The brand identity for Rio Cinema explores a multifaceted visual language that draws on the institution's historical significance and cultural presence. This expansive design project utilizes bold typography and high-contrast color palettes to bridge contemporary graphic experimentation with the cinema's rich archive. The collection of assets highlights a range of techniques, including vector-based composition, clean geometric layouts, and screen print aesthetics. Key collaborators involved in the project include Two Times Elliott, Alex Hunting Studio, John Philip Sage, Studio Lowrie, Nina Jua Klein, COMMISSION, and Sthuthi Ramesh. The work functions as a cohesive visual system, incorporating intricate historical timelines, architectural illustrations, and playful graphic motifs that lean into a retro, artistic sensibility.

Style

Artistic, Vertical, Graphic

Techniques

Typography, Vector

Background

Solid Colour

Context

Advertising Campaign