Wise Roots 2025

Description

This commercial video for Wise, created as part of the Roots project with Havas New York, features a man speaking directly to the camera in a warmly lit office setting. The subject wears a sharp dark suit with a vibrant green tie, gesturing expressively while discussing family heritage and ancestry. The background includes a dark wood desk, bookshelves lined with decorative items, a globe, and framed certificates, creating a professional and narrative-driven atmosphere. The video utilizes cinematic lighting and natural framing to highlight the comedic and storytelling elements of the campaign.