A person with long dark hair wearing a black leather jacket and black trousers stands in a domestic interior with a mirror and dresser.

Paloma Elsesser in a black oversized bomber jacket and plaid maxi skirt standing in a domestic bedroom

Man wearing a houndstooth coat, matching trousers, and a black cowboy hat standing in a domestic room with a mirror and figurine.

Model wearing a black cowboy hat, black leather jacket, and patterned trousers standing inside a domestic room with a mirror and lamp.

Man wearing a black cowboy hat with white flowers, dark jacket with white piping, and plaid shirt standing in a room.

Man wearing a black cowboy hat and matching black track jacket and trousers standing indoors

Man wearing a brown collared shirt and structured dark blazer standing in a room with a vanity mirror

Model wearing a black oversized zip-up hoodie and sequined trousers seated in a bathroom setting.

Man wearing a long black coat and plaid skirt standing indoors near a wooden door and potted plant for Willy Chavarria.

Muscular man wearing a white cowboy hat and briefs seated on a bathroom sink in an ad campaign by Willy Chavarria

Man wearing a white cowboy hat with red roses perched on double sinks in a bathroom for Willy Chavarria Fall 2024 Ad Campaign.

Man wearing a long patterned double-breasted coat standing indoors near a wooden armchair and wall crucifixes.

Man wearing a black suit, cowboy hat, and white ascot standing in a room with barbells and exercise weights.

Man wearing a cowboy hat, plaid jacket, and wide-legged trousers standing next to a green armchair.

Man wearing a black leather jacket, cowboy hat, and dark trousers standing indoors beside a red patterned sofa.

Shirtless man wearing a white cowboy hat with red rose and black wide-leg trousers standing indoors

Man wearing a brown blazer, cowboy hat, and baggy jeans standing indoors by a vintage lamp and boombox.

Model seated on a patterned red velvet sofa wearing a black suit and cowboy hat adorned with a white flower.

Model wearing a black cowboy hat and leather jacket seated on a red floral sofa for Willy Chavarria Fall 2024 ad campaign.

Man wearing a black cowboy hat, structured black blazer, and wide trousers standing in a tiled interior doorway.

Willy Chavarria Fall 2024 Ad Campaign 2024

About

The Willy Chavarria Fall 2024 ad campaign serves as a masterclass in modern luxury fashion, masterfully blending avant-garde tailoring with a nostalgic, domestic intensity. Captured through the lens of photographer Diego Bendezu, the editorial campaign trades traditional high-gloss studio aesthetics for intimate, lived-in interiors, utilizing soft natural light to emphasize the rich, tactile qualities of the collection. Creative Director Willy Chavarria crafts a visual narrative that feels both deeply personal and culturally resonant, featuring a diverse ensemble of talent—including Paloma Elsesser and Kai Isaiah Jamal—whose striking presence grounds the dramatic, oversized silhouettes. Stylist Carlos Nazario heightens this tension by pairing structured, double-breasted blazers and sharp leather bombers with voluminous, wide-leg trousers and unexpected western-inspired accessories, such as cowboy hats adorned with singular floral details. The execution leans into a cinematic, editorial minimalism, where the juxtaposition of religious iconography, vintage furniture, and sharp contemporary garments creates an evocative, layered atmosphere. With the collaborative precision of hair by Joey George and makeup by Marco Castro, the campaign successfully elevates everyday environments into a high-fashion tableau. The result is a bold, cohesive statement that frames the collection not merely as clothing, but as an extension of the wearer’s identity, perfectly balancing structured elegance with a raw, grounded spirit.