Carter+Co

Apr 2022

Carter+Co presents its corporate brand identity through a series of commercial design applications, ranging from large-scale outdoor hoardings and billboards to minimalist printed collateral and digital interfaces. The visual system anchors on clean sans-serif typography, a muted sage green palette, and a circular monogram logo, establishing a cohesive presence across diverse real estate platforms. Developed by project owner Visie Admin with graphic design by Mast, the identity prioritizes a structured, minimalist aesthetic. The implementation utilises flat color blocking, strategic vector elements, and geometric composition to communicate the brand's position within the commercial property sector. The design relies on tactile material choices and balanced negative space to maintain visual consistency across both physical environments and digital touchpoints.

Horizontal, Commercial, Clean

Typography

Real Estate Platforms