Santa Fe Vintage
Brand Identity
Jan 2024
Santa Fe Vintage defines its market presence through a comprehensive brand identity system that leans into Americana-inspired aesthetics. The project balances rustic, tactile materials with clean, modern graphic design, integrating custom typography and minimalist vector patterns across both physical and digital collateral. Developed under the creative direction of Visie Admin with graphic design by Mast, the identity draws from historical rail travel influences, notably referencing the Santa Fe Southern Railway. The execution spans diverse touchpoints including retail apparel, product packaging, and editorial motion graphics, utilizing a high-contrast palette to maintain visual consistency across all applications.
Horizontal, Commercial, Clean
Advertising Campaign
