The brand identity for Santa Fe Vintage establishes a cohesive visual language that leans into Americana-inspired aesthetics and minimalist graphic design. The project spans a broad range of applications, from tactile retail collateral—including custom matchboxes, canvas totes, and kraft packaging—to digital motion graphics featuring bold, blocky typography.
Developed by Visie Admin with graphic design from Mast, the identity uses a disciplined palette of black, cream, and warm earth tones. The work prioritizes high-contrast geometric forms and negative space, grounding modern branding elements against weathered textures like coarse denim and woven textiles to create a distinct, retro-leaning presence.
