Wild Bunch
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2021
Description
Wild Bunch presents a refined brand identity focused on contemporary packaging design for the alcoholic beverage sector. The visual system centers on a minimalist aesthetic, utilizing high-contrast typography and tactile gold foil detailing to distinguish the product on-shelf. Graphic designer Lukas Diemling leads the project, employing a clean, structured layout that balances bold sans-serif text with the dark amber tones of the glassware. The production features a range of studio-based compositions, spanning from high-key minimalist shots to moody, low-key lighting environments that highlight the material texture of the labels.
Style
Commercial, Clean, Minimalist, Horizontal
Techniques
Typography
Industries
Alcoholic Beverages
Color
Jet Black
Pure White
Context
E-commerce / Product
Associated creatives
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