Wicked Kitchen
Cups Smith
Brand
ProjectCups Smith
Date
May 2026
Description
Wicked Kitchen introduces their plant-based meal cup range through a dynamic commercial piece produced for Cups Smith. The spot utilizes a studio setting to spotlight the product through floating ingredients and high-energy transitions. Built on a foundation of clean motion graphics and VFX, the work emphasizes the accessibility of the meal cups. Post-production and visual effects were handled by 9iFX Studios, which integrated bold typography to underscore flavor profiles and preparation speed against a stark dark background.
Style
Horizontal, Commercial, Action, Clean
Techniques
VFX / visual effects, Motion Graphics
Industries
CPG / Packaged Food
Color
Jet Black
Golden Yellow
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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