Wicked Kitchen introduces their plant-based meal cup range through a dynamic commercial piece produced for Cups Smith. The spot utilizes a studio setting to spotlight the product through floating ingredients and high-energy transitions.
Built on a foundation of clean motion graphics and VFX, the work emphasizes the accessibility of the meal cups. Post-production and visual effects were handled by 9iFX Studios, which integrated bold typography to underscore flavor profiles and preparation speed against a stark dark background.
