Nike

May 2026

Nike's Jordan AJ36 Manifesto is a dynamic sports and lifestyle campaign centered on professional basketball performance. The video features athletes executing intense training drills on indoor hardwood courts, captured through a lens that emphasizes motion and precision. The production employs low-key and chiaroscuro lighting techniques to create a high-contrast aesthetic, complemented by complex multi-frame sequences. The visual language incorporates retro digital overlays and sophisticated VFX to underscore the action, blending traditional court-side cinematography with stylized motion graphics.

Horizontal, Action, Cinematic, Moody

Low-key / chiaroscuro, VFX / visual effects

Basketball

Gym

Advertising Campaign, Brand Film / Corporate Video