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Nike: Jordan AJ36 Manifesto

Brand
Nike
Date

May 2026

Description

The Jordan AJ36 Manifesto campaign for Nike presents a high-energy look at professional basketball athletes in training. Focused on the technicality of the sport, the video tracks players through intense dribbling drills and court-side movement across indoor hardwood facilities. The visual execution relies on a low-key chiaroscuro aesthetic, utilizing dramatic spotlighting and haze to isolate the action. Post-production from 9iFX Studios integrates split-screen multi-frame sequences and retro digital overlay graphics, blending raw cinematic footage with stylized visual effects to emphasize the athletic performance.

Style

Horizontal, Action, Cinematic, Moody

Techniques

Low-key / chiaroscuro, VFX / visual effects

Industries
Basketball
Background

Gym

Context

Advertising Campaign, Brand Film / Corporate Video

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