Wicked Kitchen
Cups Kroger
Brand
ProjectCups Kroger
Date
May 2026
Description
Wicked Kitchen introduces its line of plant-based noodle and meal cups in this commercial for the Cups Kroger campaign. The project focuses on product visibility, using high-speed product capture to showcase packaging alongside prepared meal imagery. Produced by 9iFX Studios, the commercial leverages motion graphics and animations to highlight ingredients and preparation speed. The spot utilizes a dark studio environment to create a polished, clean aesthetic that directs focus toward the product labels.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Motion Graphics
Industries
CPG / Packaged Food
Color
Jet Black
Golden Yellow
Pure White
Background
Black Seamless
Context
TVC / TV Commercial
Associated creatives
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