Nike
Jordan AJ36 Product Superiority
Brand
Date
May 2026
Description
Nike explores the engineering behind the Jordan AJ36 in this commercial spotlight. The campaign highlights the shoe's performance features, focusing on its double-stacked Zoom Air cushioning and multidirectional outsole pattern through detailed product sequences. Set on an indoor court, the footage captures athletes in motion, leaning into a moody, low-key aesthetic. The work utilizes atmospheric spotlights and chiaroscuro lighting to isolate the product and highlight technical construction, with post-production and VFX services provided by 9iFX Studios.
Style
Horizontal, Commercial, Action, Moody, Cool
Techniques
Low-key / chiaroscuro
Industries
Basketball
Color
Jet Black
Crimson
Background
Gym
Context
TVC / TV Commercial
Associated creatives
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