Nike
Summer of Hoops
Brand
ProjectSummer of Hoops
Date
May 2026
Description
Nike's Summer of Hoops campaign captures the energy of basketball culture, centering on the rhythm of urban outdoor courts and the latest footwear iterations. The project leans into a fast-paced aesthetic, combining live-action sports footage with stylized digital animation and graphic overlays. Produced with post-production and visual effects handled by 9iFX Studios, the promotional video utilizes kinetic typography and split-screen layouts to frame the Nike Alphadunk sneakers. The execution integrates glitch transitions and high-energy pacing to emphasize movement and product detail within a cinematic format.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Basketball
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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