Nike: Summer of Hoops
Brand
Date
May 2026
Description
Nike’s Summer of Hoops campaign captures the energy of basketball culture through a series of high-intensity sequences set on urban outdoor courts. The video focuses on the brand's latest footwear, blending live-action footage with stylized digital animation. Post-production and VFX by 9iFX Studios integrate graphic overlays, split screens, and kinetic typography to punctuate the action. The piece utilizes rapid glitch transitions and cinematic camera work to highlight product details and the movement inherent in the sport.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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