Nike
Summer of Hoops
Brand
ProjectSummer of Hoops
Date
May 2026
Description
Nike's Summer of Hoops campaign captures the energy of street basketball culture through a series of high-paced sequences. The project highlights the Nike Alphadunk footwear, blending live-action court play with a distinctly graphic digital aesthetic. The edit leans into a modern visual language, utilizing glitch transitions, kinetic typography, and split-screen layouts to maintain momentum. Post-production and visual effects for the film were managed by 9iFX Studios, who integrated graphic overlays throughout the footage to emphasize the athletic action.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Basketball
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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