Nike
Peg40
Brand
ProjectPeg40
Date
May 2026
Description
Nike spotlights the Peg40 through a cinematic commercial that frames the running shoe within The Peg Shop, a vintage-inspired storefront. The spot utilizes a mix of live-action technique and VFX to animate the footwear atop mechanical springs, surrounded by retro signage and neon elements. Post-production and visual effects for the project were handled by 9iFX Studios, emphasizing a clean, humorous presentation of the product.
Style
Humorous, Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Sportswear
Color
Pure White
Crimson
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.