Nike: Peg40
Brand
Date
May 2026
Description
Nike spotlights the Peg40 through a cinematic commercial that situates the running shoe within the fictional, vintage-styled 'Peg Shop'. The narrative centers on the footwear interacting with mechanical springs in a storefront setting, framed by neon angel wings and warm interior lighting. Produced with a clean, live-action technique, the film integrates intricate VFX and visual effects provided by 9iFX Studios. The project leans into a retro aesthetic to highlight product details and craftsmanship within the sportswear category.
Style
Humorous, Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Color
Pure White
Crimson
Background
Showroom
Context
TVC / TV Commercial
Associated creatives
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