WhatsApp: Ugo: A Homecoming Story

Jan 2024

WhatsApp explores themes of identity and personal heritage in the cinematic commercial 'Ugo: A Homecoming Story.' The narrative follows an individual reflecting on his roots, bridging the gap between present-day experiences and ancestral history. The film leans into a nostalgic aesthetic, combining contemporary interview footage with vintage family photographs and archival sequences. Employing a live-action technique alongside Super 8 and 16mm film textures, the piece maintains a reflective mood through close-up framing and intimate sound design. Creative production was led by agency Translation and Partizan USA, with sound and music composition by Human and post-production work by Electric Theatre Collective.

Horizontal, Commercial, Cinematic, Nostalgic

Super 8 / 16mm

Brand Film / Corporate Video