WhatsApp: "One“ WhatsApp
Brand
Date
Sep 2022
Description
WhatsApp’s 'One' campaign features a series of cinematic vignettes that observe individual connection and group dynamics across diverse environments. From sunlit offices to high-contrast, red-lit social spaces, the film uses live-action techniques to capture candid moments of human interaction. Developed by agency AMV BBDO with production by Iconoclast UK, the project focuses on atmospheric lighting and varied settings to reflect the utility of the platform. Post-production, including VFX, was managed by Company 3 New York, with sound and music elements provided by fiftyfour audio and Universal Music Publishing.
Style
Horizontal, Action, Cinematic
Industries
Context
TVC / TV Commercial
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