WhatsApp: 234
Brand
Date
Jan 2024
Description
WhatsApp partners with designer Niyi Okuboyejo to document the development of a custom piece for NBA athlete Giannis Antetokounmpo. The collaboration centers on the creation of a tie-dye hoodie, celebrating Nigerian heritage by integrating the Yoruba surname Adetokunbo and the +234 calling code into the garment design. Produced with agency support from Translation, the project leans into a documentary aesthetic. The narrative follows the design process from early notebook sketches through to the final product unveiling, utilizing natural light and live-action cinematography to ground the storytelling in a personal, editorial perspective.
Style
Documentary, Editorial, Vertical
Techniques
Natural light
Industries
Color
Forest Green
Pure White
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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