Weezy

Apr 2021

The brand identity for grocery delivery service Weezy, developed by Otherway, centres on a clean and minimalist graphic language. The project utilises bold serif typography paired with vibrant pastel panels to create a distinct visual system across digital and physical touchpoints. Execution spans a variety of OOH advertising formats, from urban billboard placements to bus stop signage. The designs lean into a clean aesthetic, characterised by sharp contrast and minimalist framing that allows the messaging to remain prominent in varied city environments. Digital components further extend this identity through a mobile interface, maintaining consistent typography and a playful, badge-heavy layout. The project relies on natural light in its outdoor presentation, emphasising the stark contrast between the typographic messaging and the textured urban surfaces.

Commercial, Clean, Horizontal

Natural light

Grocery

Street

Out of Home (OOH)