Lagunitas
Let Your Beer Do the Talking | 1
Brand
Date
Jun 2026
Description
The Let Your Beer Do the Talking project for Lagunitas establishes a sharp brand identity through a high-contrast visual approach. Executed in collaboration with agency Otherway, the creative leans into a bold, graphic aesthetic that prioritizes clarity and immediate recognition. The piece utilizes a striking red background paired with white typographic elements, maintaining a direct and focused presentation. By combining live-action technique with a distressed finish, the branding maintains a modern commercial feel while reinforcing the distinct character of the Lagunitas identity.
Style
Horizontal, Commercial, Graphic
Industries
Alcoholic Beverages
Color
Pure White
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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