Lagunitas: Let Your Beer Do the Talking | 1
Brand
Date
Jun 2026
Description
Lagunitas' "Let Your Beer Do the Talking" project establishes a direct, high-contrast visual identity for the beverage brand. The creative execution leans into a bold, graphic aesthetic, utilizing sharp typography set against a saturated red backdrop to elevate the brand's primary assets. The piece, developed by agency Otherway, centers on the iconic circular emblem. Through a distressed finish and precise live-action technique, the commercial identity maintains a clean, modern focus on the brand's core iconography.
Style
Horizontal, Commercial, Graphic
Industries
Alcoholic Beverages
Color
Pure White
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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