Lagunitas
Knitting Circle
Brand
ProjectKnitting Circle
Date
Jun 2026
Description
Lagunitas leans into a domestic aesthetic for its latest brand film, Knitting Circle. Produced in collaboration with agency Otherway, the piece centres on an intimate gathering of knitters, capturing the tactile process of crafting a custom cozy for a Lagunitas IPA bottle. The project employs a live-action technique, favouring warm, natural light and a muted earth-tone palette to build a communal atmosphere. The narrative focuses on the intersection of craft culture and the brand's identity within the alcoholic beverages sector.
Style
Humorous, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Camel
Chocolate
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.