Lagunitas: Knitting Circle

Brand

Date

Jun 2026

Description

This brand film for Lagunitas, titled 'Knitting Circle', captures a communal scene centered on the craft of knitting. Developed in partnership with agency Otherway, the narrative leans into domestic intimacy, showcasing a group gathered within a living room environment. The visual execution relies on cinematic live-action techniques, utilizing soft natural light and a palette of warm, earthy tones to frame the activity. The focus on tactile details, such as the rhythmic movement of needles and yarn, culminates in the reveal of a custom knitted cozy for a Lagunitas IPA bottle, blending traditional craft with the brand's product presence.

Style

Humorous, Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Camel

Chocolate

Background

Living Room

Context

Brand Film / Corporate Video

Associated creatives

OtherwayAgency / Creative

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Lagunitas: Knitting Circle

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