Lagunitas
Let Your Beer Do the Talking | 2
Brand
Date
Jun 2026
Description
Lagunitas presents 'Let Your Beer Do the Talking,' a commercial campaign that leans into a bold, minimalist graphic identity. The visual language centers on repeated black IPA stencil text arranged in repeating diagonal rows against a textured cream backdrop, emphasizing a highly structured and graphic composition. The project was developed with creative direction and agency support from Otherway, resulting in a distinct visual sequence that prioritizes clean typography and rhythmic motion.
Style
Horizontal, Commercial, Graphic
Industries
Alcoholic Beverages
Color
Jet Black
Cream
Background
Typographic
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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