Lagunitas: Let Your Beer Do the Talking | 2
Brand
Date
Jun 2026
Description
Lagunitas presents 'Let Your Beer Do the Talking,' a motion-based campaign for the beverage brand. The project features a recurring bold black IPA stencil text, arranged in dynamic diagonal rows against a textured cream background to establish a distinct graphic pattern. Otherway led the agency and creative direction for this work. The execution leans into a commercial aesthetic with a focus on graphic-heavy motion design.
Style
Horizontal, Commercial, Graphic
Industries
Alcoholic Beverages
Color
Jet Black
Cream
Background
Typographic
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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