Lagunitas
Beer Roadie
Brand
ProjectBeer Roadie
Date
Jun 2026
Description
Lagunitas brings a relatable workplace narrative to life in this commercial spot, Beer Roadie. Set against the backdrop of a modern corporate office, the film centers on a farewell party scene, focusing on the human moments of transition and gathering. Produced with creative support from the agency Otherway, the narrative unfolds through a live-action technique that prioritizes clean, realistic framing. The cinematography relies on natural lighting to capture the intimate office environment, balancing the visual storytelling across the workplace setting.
Style
Vertical, Cinematic, Clean
Industries
Alcoholic Beverages
Color
Charcoal
Beige
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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