Walmart: New Tech Smell
Brand
Date
Aug 2025
Description
Walmart highlights the customer unboxing experience in this commercial spot for the New Tech Smell campaign. The project centers on a domestic setting, capturing a consumer interacting with new electronics in a warm, living room environment. Developed by agency Contender, the live-action production employs natural light and a playful aesthetic to emphasize the excitement of receiving online orders. The narrative focuses on the tactile, high-energy sequence of opening packages, incorporating brand-aligned motion graphics to frame the featured technology products.
Style
Horizontal, Commercial, playful, Warm
Industries
Color
Navy
Denim
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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