Walmart highlights the customer unboxing experience in this commercial spot for the New Tech Smell campaign. The project centers on a domestic setting, capturing a consumer interacting with new electronics in a warm, living room environment.
Developed by agency Contender, the live-action production employs natural light and a playful aesthetic to emphasize the excitement of receiving online orders. The narrative focuses on the tactile, high-energy sequence of opening packages, incorporating brand-aligned motion graphics to frame the featured technology products.
