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Walmart New Tech Smell 2025

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This commercial video for Walmart's New Tech Smell project features a young Black woman unboxing packages in a domestic living room. The video opens with a close-up of her peering into a delivery box with a smiling expression, followed by scenes of her unboxing tech products and interacting with delivery boxes. The warm indoor setting includes natural lighting filtering through curtains, framed pictures on the wall, and cozy home furnishings. As the video progresses, brand and project graphics appear on screen alongside tech product displays. The piece captures an enthusiastic and playful tone throughout the unboxing sequence.

Brand

Project

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Credits

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Industries

Background

Living Room

Context

Advertising Campaign
TVC / TV Commercial
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