Vodafone: Sanremo Rai
Brand
Date
Mar 2025
Description
Vodafone’s campaign for the Sanremo Rai festival leans into an intimate behind-the-scenes aesthetic, capturing the preparation and anticipation typical of live media events. The footage focuses on the detailed craft of the dressing room environment, utilising warm lighting against a distinctive teal palette to ground the commercial narrative. Produced by Utopia Films with agency creative input from Carat (Dentsu), the project employs live-action techniques to emphasize the texture of the setting. Post-production and VFX were managed by Laconic, ensuring a clean, polished finish suitable for the high-energy entertainment landscape.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Jet Black
Pure White
Background
Salon
Context
Brand Film / Corporate Video
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