Vodafone
Sanremo Rai
Brand
ProjectSanremo Rai
Date
Mar 2025
Description
Vodafone taps into the energy of the Sanremo Rai festival with this behind-the-scenes spot. The creative, developed by agency Carat (Dentsu), pulls back the curtain on the backstage experience. The commercial, produced by Utopia Films, features a grooming moment set against a distinct, intimate vanity room. With post-production and VFX handled by Laconic, the piece emphasizes high-contrast color palettes and warm lighting to capture the atmosphere of live-action entertainment production.
Style
Horizontal, Commercial, Warm, Clean
Industries
Festivals & Events
Color
Jet Black
Pure White
Background
Salon
Context
Brand Film / Corporate Video
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