Vodafone
Rowing Challenge
Brand
ProjectRowing Challenge
Date
Apr 2025
Description
Vodafone taps into the intensity of elite training with this promotional rowing challenge, developed in collaboration with Scottish Rugby. The project captures an engaging interaction between a host and professional rugby athletes, set against the backdrop of an indoor training facility. Produced by the team at We Are Social Sport, the commercial utilises a live-action technique to document the athletic competition. The visual language is defined by a polished aesthetic, incorporating branded graphic overlays and dynamic motion elements that maintain a focus on the sporting partnership.
Style
Vertical, Commercial, Polished
Industries
Outdoor & Adventure Sports
Color
Crimson
Navy
Background
Gym
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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