Vodafone’s Rowing Challenge acts as a promotional centerpiece for their ongoing partnership with Scottish Rugby. Captured on an indoor artificial turf training facility, the project brings together a host and professional rugby athletes in a series of collaborative sessions.
The creative execution, led by the team at We Are Social Sport, leans into a polished, live-action aesthetic. The framing incorporates graphic overlays featuring rugby-focused motifs and brand identifiers, maintaining a clear visual link between the technical facility and the partnership. The project utilizes bright, even lighting throughout to underscore the high-energy, athletic nature of the brand's sports initiatives.
