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Vodafone: Rowing Challenge

Date

Apr 2025

Description

Vodafone’s Rowing Challenge acts as a promotional centerpiece for their ongoing partnership with Scottish Rugby. Captured on an indoor artificial turf training facility, the project brings together a host and professional rugby athletes in a series of collaborative sessions. The creative execution, led by the team at We Are Social Sport, leans into a polished, live-action aesthetic. The framing incorporates graphic overlays featuring rugby-focused motifs and brand identifiers, maintaining a clear visual link between the technical facility and the partnership. The project utilizes bright, even lighting throughout to underscore the high-energy, athletic nature of the brand's sports initiatives.

Style

Vertical, Commercial, Polished

Color
Crimson
Navy
Background

Gym

Context

Advertising Campaign, Brand Film / Corporate Video

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